Virgin blue s competitive advantage essay example

Virgin Blue’s Competitive Advantage

This guy has developed some way to make you live to years old, his business has been in the university testing for about 10 years now. Why has no one heard of it? The low average fleet age helps the company to reduce maintenance cost of the aircrafts. This makes the entire process of travelling far more convenient and simple, and engages the customer in a link with Virgin Atlantic.

I do not have a partnership with American Express, just one of their credit cards First Mover Position The first mover position as a competitive advantage is an example used more widely by disruptive technologies, and the two examples usually go hand in hand.

Change is an agent which must be applied from time to time and is badly needed if Baderman is experiencing some serious economic problems. Virgin Blue was launched on August 3, Although the market is being held back at the moment by concerns about China, US, Greece and Spain, according to Oliverp.

Conclusion Baderman Island must realize its vision and mission by applying the concepts of Michael Porter — the Five Forces. Virgin Group has established a competitive advantage among its competitors by serving good value and service to the customers in different ways. Keep in mind too, first mover positions are: Find out if your company is organized to exploit these resources Following questions might be helpful: External Environment Like every other organisations, external influences will always be presented.

The new standards of TSA requires a longer check in process, more in-depth baggage checks, and restricted access of airport terminals to only those that have a boarding pass. Finally, the threat of terrorism and raising fuel cost has increased the operating cost of the overall industry.

Rare and valuable resources grant temporary competitive advantage. It is imperative for the organization to conduct an internal analysis to obtain a clear picture regarding its strengths and weaknesses.

Now, if you are my competitor, you are now toast because my strategic partnership just blew your existence out of the water. Interestingly, while the brand clearly embraces innovation, it also promotes its trendy, retro heritage.

Yet, to have sustainable core competencies, VB will have to create innovative ideas that are costly to imitate or non-substitutable in order to attract more customers and to lower the price since having low cost itself as a core competency is risky and insufficient to survive in this turbulent globalized.

Companies can easily by them in the market so tangible assets are rarely the source of competitive advantage. VB is implementing cost leadership strategy, concentrating on searching for ways to lower the cost, providing satisfactory quality at the same time. Business level strategies detail actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product or service markets.

Which activities increase product or service differentiation and perceived customer value? Only then the companies can achieve sustained competitive advantage. The prevalence of this app may also benefit non-users if the use of the virtual-check in facility becomes more frequent because check-in desks would be less busy as more people use the virtual check-in system.

Currently the airline is considered a four-star airline by research consultancy firm Skytrax. The answer to that question will not be so different from the ones above. According to Department of Transport and Regional Servicesp. So what is a first mover position?

The sheer distance that they travel provides a form of competitive advantage as there are no other practical ways of making these journeys, especially across the Atlantic. Which activities lower the cost of production without decreasing perceived customer value?

With this in mind, everything is possible to Baderman to join in a healthy competition in the local and in the global market. With this, they must learn how to apply the value of establishing a good foundation which may then be the beginning of the success of an organization.

Having only starting with two aircrafts, it has since expanded to all major Australian cities and favoured holiday destinations Virgin, In the coming years, if Baderman continues to apply the facts mentioned by Michael Porter in his Five Forces, Baderman will stay in the market for a longer time and can continue serving its customers with the most effective and efficient services.

Trade secrets Patents Copyrights Keep in mind, with this example of a competitive advantage…. Strategic management and strategic competitiveness In this context, VB has built strong strategic competitiveness in Strategic management.

Do other companies can easily duplicate a resource? Even though competitive parity is not the desired position, a firm should not neglect the resources that are valuable but common.

Employees must also be valued for without them the company cannot render best services to the clients. Losing valuable resources and capabilities would hurt an organization because they are essential for staying in the market.Competitive Advantage MGT/ September 13, Competitive Advantage Riordan Manufacturing is a leader in the industry of plastic injection molding.

Business strategies require assurance that the organization can anticipate business conditions for the future that will improve performance and profitability. Application of E-Business Strategy Creates Competitive Advantage for Airlines Words | 29 Pages.

Introduction The airline industry is an area facing immense competition and with high fuel and maintenance costs, the margins in. Skill advantage, while it may not protect your company years down the road, is definetly a competitive advantage example in startup or new business situations. Let’s admit it, starting a new business is always easier, and faster, when you can do most of.

From their beginnings, both Apple and Microsoft have sought after competitive advantages through information technology as they fight for their consumer markets. Microsoft began humbly in when Bill Gates and Paul Allen decided to write the BASIC programming language for the Altair Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge (Virgin, ).

8 Competitive Advantage Examples

2. Strategic management and strategic competitiveness In this context, VB has built strong strategic competitiveness in Strategic management.

Virgin Group has established a competitive advantage among its competitors by serving good value and service to the customers in different ways. They haven’t followed the competitors’ business or they haven’t imitated their ways of doing it/5(1).

Virgin blue s competitive advantage essay example
Rated 3/5 based on 57 review