Customer satisfaction, low cost of ownership and high resale value are some of the major characteristics associated with Maruti Suzuki. Having decades of presence in India enables Maruti to leverage its barand value and brand perception well.
The place strategy in the marketing mix of Maruti covers not only its presence of dealers but also service centres, Service is a major revenue generator for the company, thanks to its wide network.
The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Let us start the Maruti Suzuki Marketing Mix: Maruti plans to set up another plant in Gujarat for which it has acquired acres of land. Maruti Suzuki manufactures 1. It also helps Maruti cut down on promotional costs.
Maruti Suzuki also used pint of sale and mobile promotions and the message across all the above platforms is focussed on fuel efficiency, looks, comfort and space for its cars.
Beginning a new chapter in the history of automobiles in India, Maruti Suzuki India launched thea runaway success which stood for reliability and ease of ownership. Thus the pricing strategy in the marketing mix of Maruti Suzuki is dependent upon the competitors, market dynamics and the segment catered to.
The ad campaigns often highlight the huge service network of the brand. This gives Maruti an edge and makes it such a popular car company.
The entire product portfolio of automobiles are a part of the products in the marketing mix of Maruti Suzuki. Maruti also uses traditional advertising spaces such as newspapers, television, radio, ATL etc. Maruti has utilized heavily the online promotion space for the launch of its Brezza, Ignis and S Scross.
About Maruti Suzuki India: Maruti uses unique advertising methods to promote its cars and often ropes in stars and celebrities as brand ambassadors for various cars models.
This comes from its low cost learning from years of engineering in India. Maruti Suzuki India has a diverse product portfolio and is present in such categories of cars as hatchback, supermini, SUV, sedan and van. In most categories its cars are segment leaders and priced competitively.
By providing light weight yet safe cars, Maruti is able to cut down on costs and price its cars competitively, in some cases undercutting the competition by percent.here is all detail about marketing of maruti suzuki company.
here is all detail about marketing of maruti suzuki company Maruti suzuki pptviews.
Share; Like; Download anurag Follow Published on May 5, here is all detail about marketing of maruti suzuki company. Maruti Udyog Ltd.
Has a collaboration with Suzuki Motor Corporation and by this collaboration Company is stated as Maruti Suzuki Ltd. In India.
The Company Maruti Udyog is of india while Suzuki motor corporation is of japan. It is Maruti Udyog Ltd. To be honoured with ISO certificate in.
The marketing mix of Maruti suzuki discusses the 4 P's of Maruti and how this automobile manufacturing company has been able to achieve so much success.
It was founded in the year and has its headquarters in New Delhi. In the yearFebruary the ten millionth automobile of the company was sold in India. Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with an ISO certificate. The company has a joint venture with Suzuki Motor Corporation of Japan.
It is said that the company takes only 14 hours to make a car. Maruti Udyog Limited (MUL) was established. Maruti suzuki India LTD Maruti Udyog Limited (MUL) was established in Feb through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system.5/5(2).
CHAPTER-5 MARKETING STRATEGIES OF MARUTI SUZUKI INDIA LIMITED AND The marketing mix consists of a set of marketing tools the company uses to achieve its marketing objectives in the target market.
These tools are classified into four broad Marketing Strategies of Maruti Suzuki India Limited.Download